Spotify highlights Article Example | Topics and Well Written Essays - 250 words

Spotify highlights - Article ExampleNew songs that have been released need to be promoted for people to listen. Spotify creates aw arness for those songs in so doing the song sight become a trending song and a benefit to both the artist and Spotify as a whole. For instance, the use of YouTube to promote new songs has enhanced the accessibility of songs and rating. Artists are paid depending on the number of views a song has attracted. The song The blacker the berry by Kendrick Lamar is nice and not all his fan were able to grab an sound copy of the song. On YouTube the song, it had three million views in a span of one day. This clearly shows societal media has an influential capacity to songs.The reason Spotify has added users rapidly is because of its tie-ups with social media sites (Bostrm, Raoul, Kieran, Bidisha, Juan, and Skee, 2). Social media is the marketing platform for Spotify and, therefore, will require its users to own a social media account. 75% of Americans own a soci al media account, and this is beneficial for Spotify in creating knowingness for new songs across different age-group. Communicating with the users need to be two-way traffic a feature that is supported by the social medias. For instance, a dislike or a like from the consumer side is easily shared using on-line platform. Spotify has capitalized on Facebook and tweeter as an on-line platform to share opinions from either side. Opinions and suggestions from users introduce it easy for Spotify to identify the areas which they need to improve for better service delivery. Artists whose songs are in YouTube will read reviews from their fans and spot area that needs improvement or in some cases listeners appreciate the work of the