Assignment. Product deelopment Assignment Example | Topics and Well Written Essays - 750 words

. Product deelopment - Assignment Example The companies are retailers in freshly brewed coffee and are using status/prestige pricing, market penetration pricing, and market pricing strategy. They include Starbucks, McDonald’s, and Dunkin’ Donuts respectively1. Status/prestige involves setting prices higher than the competition in order to create a perception of an added advantage of the product that creates a reputational quality and distinction. Market penetration pricing involves offering a product/service at a lower price to attract customers from those offering the same product at a higher price. On the other hand, market strategies considers various things before setting the price, but mainly evaluating prices of similar products in the market. It can set prices higher than the competition if it deems it has more features or less if the features are less. Starbucks has been a master of employing value-based pricing to maximize profits. It does this by using research and customer analysis to formulate targeted price increases that capture the greatest amount consumers can will to pay without driving them off. The company does profit maximization by determining the price and product output level that generates most profit2. As has been implied through market penetration strategy, McDonald’s is after the mass market by offering lowest, on average, prices compared to the other two. This strategy is intended to create traffic large enough to cover all cost incurred, including selling cheaply per latte. Lastly, Dunkin’ Donuts prices its products in comparison to the two (market strategy) by offering similar-featured coffee to that of Starbucks and better than McDonald’s3. By using this strategy, its hopes to undercut and win Starbucks’ customers for the same features and offer better features to McDonald’ s customers, hence enough margin. The three coffee shops have different minimum order quantity (MOQ) that will enable each to make reach their marginal

Ethnic minorities Essay Example for Free

Ethnic minorities Essay The ethnic minorities in Britain are composed of many different people of different ethnic origins. Stereotypically, most people consider the ethnic minorities to either be Black or Asian and alienating these two groups from the rest of the society that makes up the ethnic minorities. The many other people, who could fall into this category, are people such as the Irish, Scottish, Welsh, Jewish, Gypsies, Asylum Seekers and also those who are part of the European Union Enlargement and are legally entitled to work in the UK. In the Asian Community, there are many sub-divisions as there are with the Black community. For example the Asian community is made up of Muslims, Hindus, Bengalis etc, yet on the table shown in the question paper there seems to be no notification of this. In the 1950s, there was a mass of ethnic minorities, mainly the Irish (due to the famine) who entered Britain due to the mere fact that there was better housing and more jobs, and to this day, the ethnic minorities are still increasing. Ethnic minorities make up about 7 per cent of the population of Great Britain, but generally their representation in politics and government is lower than this. This note sets out the latest figures for the Government and elected bodies. In 1997, the former president of the UK, John Major was overthrown by the new candidate Tony Blair. His success was easily gained as he had persuaded the population that he would serve them well, and that the public could trust him. Also, during this year, there was evidence of high volatility. The official party in power pre-1997 where the Conservatives, and they were not in the good books of the public as they had introduced the Poll Tax, which was found to be very unpopular. Due to this reason and many others, Blair managed to secure two terms for himself. However, in the recent by election in Hodge Hill, which took place on July 15th showed that 36. 5% of the voters voted for Labour which was extremely close to the Liberal Democrats who managed to secure 34. 2% of the votes. These results compared to the results in 2001 are extremely unexpected because in 2001 Labour won 63. 9% of the votes, and the Liberal Democrats managed only 8. 1% of the votes. Also, in Leicester South, the by election results for Labour were 29. 3% and the Liberal Democrats were ahead by 34. 9%. This was more of an unpredictable result because in 2004 Labour won 54. 5% of the votes and the Liberal Democrats managed 17. 2%.

Market Segmentation Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. â€Å"Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable† (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put a product that is either to expensive or to elaborate in an area that can’t afford that then they will fail as a company. In my paper I will discussion why market segmentation is used in around the world, the types of segmentation, some techniques used to make segmentation work the best.   Ã‚  Ã‚  Ã‚  Ã‚  Market segmentation is to divide the market into smaller segments. The reason for dividing the market is to make it easier to address the needs of smaller groups of customers, particularly if they have many characteristics in common (Breen). It is easier if you find things in common that are the same such age, gender, benefits, lifestyles, etc. We also use market segmentation to find niches or to identify under-served or un-served markets. â€Å"Using niche marketing, segmentation can allow a new company or new product to target less contested buyers and help a mature product seek new buyers† (Cumming). Niche marketing can also take a normally large, identifiable group within a market, break it into sub groups so marketing can become easier. Niching offers smaller companies an opportunity to compete by forcing their limited resources on serving niches that may be unimportant to or overlooked by larger competitors (Mariotti). In many markets today, niches ar e normal, as agency executive observed, â€Å"There will be no market for products that everybody likes a little, and only for products that somebody likes a lot (Mariotti). Market segmentation is also used to be efficient. â€Å"More efficient use of marketing resources by focusing on the best segments for your offering – product, price, promotion, and place (distribution). Segmentation can help you avoid sending the wrong message or sending your message to the wrong people† (Klein). The question is when do we use market segmentation. The answer is, anytime you suspect there are significa... ...ptually distinguishable and do they respond differently to different marketing mix elements and programs? The market segments have to be actionable: Can effective programs be designed for attracting and serving the segments. (Mariotte).   Ã‚  Ã‚  Ã‚  Ã‚  Market segmentation is one the most important parts of the marketing mix because of its ability to sell specific items to specific people effectively. Works Cited Breen, Bill, â€Å"Desire: Connecting With What Customers Want† Fast Company: Issue 67 Febuary 2003 page 86; Gruner + Jahr USA Publishing  © 2003 (www.fastcompany.com). Cumming, Betsy, â€Å"Cut Out For Success: Targeting Segments Can Help You Claim A Bigger Share of the Overall Market† Sales and Marketing: January 4, 1994; VNUeMedia Inc.  © 2003 (www.salesand marketing.com) Klein, E. Karen, â€Å"Advertising vs. Marketing† Business Week: October 9, 2003; McGrain – Hill Companies  © 2003 (www.businessweek.com). Mariotti, L John, â€Å"Maximize Your Marketing Dollars† Fortune Small Business: Monday, January 22, 2001; Time Inc  © 2003 (www.fortune.com). McElligott, Tuim, â€Å"Customer Specific: The Art and Science Behind Amdoc’s Market Segmentation† Telephony: October 16, 2003

Issues in educational Research Essay

Educational setting as used here refers to areas like schools, colleges, universities and primary schools where education is carried out. There are several issues that are related to research and may therefore be addressed by a relevant research (Joan 2002, p. 218). The issues range from those which are related to the learning environment, those concerned with infrastructure, economic factors as well as social issues in the learning institution. Issues of research may include for instance, how effective education policies are to a given or to all institutions or how ineffective they are, whether new changes in college policies have any significant impact, a study of the behavior of students in relation to a certain administrative issue, a study on which education tools are most effective in terms of content delivery as a measure of their performance, a study of relevance or appropriateness of a certain education system for schools, a study comparing effectiveness of teaching and learning methods in both private and public schools, study of social behavior of students at different levels of education or at private compared to at public schools, an inquiry in to why some students fail exams and others pass even after being exposed to similar treatment at school environment, the role of parents and guardians in contributing to children’s performance†¦. the list of educational research issues is endless(Biklen 1992, p. 73). Quantitative methods used in an educational setting One of the quantitative methods appropriate is collection of data about the issue of study. It may be done by collecting primary data about the students directly which may be done by taking a total count of the population under study or just developing a sampling frame where a section of the population is selected, without bias, and studied to obtain information about the whole student population (Mechthild, 1996, 69). Questionnaires may also be administered where students may fill their data and then analyzed using appropriate statistical technique such as SPSS, Excel among others. Secondary data may be used by obtaining information from their records kept by administration. Data obtained this way may be about performance, grand social misconducts, etc (Michael 2005, p. 46). Ethical considerations for research in educational settings Researchers are faced with the responsibility of researchers in the field of education in conjunction with the funding bodies as well as the host institutions to uphold the general human rights in the processes of conducting research in as far as the field of education is concerned (Elliott & Stern 2007, p. 567). The ethical issue with this respect addresses the privacy rights as well as the freedom to give information. In consideration to the rights of the children, there is a special need for the protection of the children from any possible harm and at the same time ensuring that the children have played an active role as positive participants in the processes of decision making the clear fact is that research in the field of education mostly targets children to whom the research is most often directed. In the realization of the fact that this is the vulnerable segment of the society, the educational researchers have the responsibility for the protection of the children in the process of conducting their research, and at the same time addressing the issue of the maintenance of the integrity of the intended research and the community at large (Gross & Ruby, 2003, 321). The researcher should pledge to accomplish this objective through the maintenance of the right competency and a progressive evaluation of the research for its adequacy in matters of ethics as well as scientific competency. Research in this field incorporates education as well and it should therefore not be rigorous but capable for the noble contribution to the enhancement of the quality in education in the society (Elliott & Stern 2007, p. 67).

Lamp at Noon & the Pursuit of Happyness Essay

The film â€Å"The Pursuit of Hapyness† is in many ways very relatable to the short story â€Å"The Lamp at Noon†. The two are closely related as they before share similar overall themes. â€Å"The Pursuit of Hapyness† greatly demonstrates the themes of commitment to personal goals and the effects of adversity on the human spirit. This film follows the life of a man and his family as they struggle through everyday conflicts. These conflicts vary from trying to pay rent to getting food on the table for dinner. Chris Gardener, the protagonist in the film is eventually forced on the streets with his son Christopher while the mother, Linda, leaves to New York. Chris is faced with great conflict as he is pursuing a job as a stockbroker but must complete a non-paying internship first while trying to take care of Christopher. However, Chris is committed to his personal goals and pushes through the excessive amount of adversity he is faced with. The film is connected to the â€Å"The Lamp at Noon† for various reasons. â€Å"The Lamp at Noon† briefly follows the life of Paul, Ellen and their very young baby as they are faced with severe adversity. Their hardships come from a storm that has destroyed there crops that leads to a poor relationship between the two. The theme of the effects of adversity on the human spirit is shown in â€Å"The Lamp at Noon† through several ways. Firstly, it leads to Paul and Ellen to become miserable and unable to come to mutual decisions. Additionally, Ellen is not able to handle the adversity and attempts to run away from the farm, which leads to the death of her baby. Given these points, one can see how both the film â€Å"The Pursuit of Happyness† and the short story â€Å"The Lamp at Noon† are related through the common theme of the effects of adversity on the human spirit.

5 Steps to Write a Great Analytical Essay

5 Steps to Write a Great Analytical Essay SAT / ACT Prep Online Guides and Tips Do you need to write an analytical essay for school? What sets this kind of essay apart from other types, and what must you include when you write your own analytical essay? In this guide, we break down the process of writing an analytical essay by explaining the key factors your essay needs to have, providing you with an outline to help you structure your essay, and analyzing a complete analytical essay example so you can see what a finished essay looks like. What Is an Analytical Essay? Before you begin writing an analytical essay, you must know what this type of essay is and what it includes. Analytical essays analyze something, often (but not always) a piece of writing or a film. An analytical essay is more than just a synopsis of the issue though; in this type of essay you need to go beyond surface-level analysis and look at what the key arguments/points of this issue are and why. If you’re writing an analytical essay about a piece of writing, you’ll look into how the text was written and why the author chose to write it that way. Instead of summarizing, an analytical essay typically takes a narrower focus and looks at areas such as major themes in the work, how the author constructed and supported their argument, how the essay usedliterary devices to enhance its messages, etc. While you certainly want people to agree with what you’ve written, unlike with persuasive and argumentative essays, your main purpose when writing an analytical essay isn’t to try to convert readers to your side of the issue. Therefore, you won’t be using strong persuasive language like you would in those essay types. Rather, your goal is to have enough analysis and examples that the strength of your argument is clear to readers. Besides typical essay components like an introduction and conclusion, a good analytical essay will include: A thesis that states your main argument Analysis that relates back to your thesis and supports it Examples to support your analysis and allow a more in-depth look at the issue In the rest of this article, we’ll explain how to include each of these in your analytical essay. How to Structure Your Analytical Essay Analytical essays are structured similarly to many other essays you’ve written, with an introduction (including a thesis), several body paragraphs, and a conclusion. Below is an outline you can follow when structuring your essay, and in the next section we go into more detail on how to write an analytical essay. Introduction Your introduction will begin with some sort of attention-grabbing sentence to get your audience interested, then you’ll give a few sentences setting up the topic so that readers have some context, and you’ll end with your thesis statement. Your introduction will include: A hook Brief background information explaining the issue/text Your thesis Body Paragraphs Your analytical essay will typically have three or four body paragraphs, each covering a different point of analysis. Begin each body paragraph with a sentence that sets up the main point you’ll be discussing. Then you’ll give some analysis on that point, backing it up with evidence to support your claim. Continue analyzing and giving evidence for your analysis until you’re out of strong points for the topic. At the end of each body paragraph, you may choose to have a transition sentence that sets up what the next paragraph will be about, but this isn’t required.Body paragraphs will include: Introductory sentence explaining what you’ll cover in the paragraph (sort of like a mini-thesis) Analysis point Evidence (either passages from the text or data/facts) that supports the analysis (Repeat analysis and evidence until you run out of examples) Conclusion You won’t be making any new points in your conclusion; at this point you’re just reiterating key points you’ve already made and wrapping things up. Begin by rephrasing your thesis and summarizing the main points you made in the essay. Someone who reads just your conclusion should be able to come away with a basic idea of what your essay was about and how it was structured. After this, you may choose to make some final concluding thoughts, potentially by connecting your essay topic to larger issues to show why it’s important. A conclusion will include: Paraphrase of thesis Summary of key points of analysis Final concluding thought(s) 5 Steps for Writing an Analytical Essay Follow these five tips to break down writing an analytical essay into manageable steps. By the end, you’ll have a fully-crafted analytical essay with both in-depth analysis and enough evidence to support your argument. All of these steps use the completed analytical essay in the next section as an example. #1: Pick a Topic You may have already had a topic assigned to you, and if that’s the case, you can skip this step. However, if you haven’t, or if the topic you’ve been assigned is broad enough that you still need to narrow it down, then you’ll need to decide on a topic for yourself. Choosing the right topic can mean the difference between an analytical essay that’s easy to research (and gets you a good grade) and one that takes hours just to find a few decent points to analyze Before you decide on an analytical essay topic, do a bit of research to make sure you have enough examples to support your analysis. If you choose a topic that’s too narrow, you’ll struggle to find enough to write about. For example, say your teacher assigns you to write an analytical essay about the theme in John Steinbeck’s The Grapes of Wrath of exposing injustices against migrants. For it to be an analytical essay, you can’t just recount the injustices characters in the book faced; that’s only a summary and doesn’t include analysis. You need tochoose a topic that allows you to analyze the theme. One of the best ways to explore a theme is to analyze how the author made his/her argument. One example here is that Steinbeck used literary devices in the intercalary chapters (short chapters that didn’t relate to the plot or contain the main characters of the book) to show what life was like for migrants as a whole during the Dust Bowl. You could write about how Steinbeck used literary devices throughout the whole book, but, in the essay below, I chose to just focus on the intercalary chapters since they gave me enough examples. Having a narrower focus will nearly always result ina tighter and more convincing essay (and can make compiling examples less overwhelming). #2: Write a Thesis Statement Your thesis statement is the most important sentence of your essay; a reader should be able to read just your thesis and understand what the entire essay is about and what you’ll be analyzing. When you begin writing, remember that each sentence in your analytical essay should relate back to your thesis In the analytical essay example below, the thesis is the final sentence of the first paragraph (the traditional spot for it). The thesis is: â€Å"In The Grapes of Wrath’s intercalary chapters, John Steinbeck employs a variety of literary devices and stylistic choices to better expose the injustices committed against migrants in the 1930s.† So what will this essay analyze? How Steinbeck used literary devices in the intercalary chapters to show how rough migrants could have it. Crystal clear. #3: Do Research to Find Your Main Points This is where you determine the bulk of your analysisthe information that makes your essay an analytical essay. My preferred method is to list every idea that I can think of, then research each of those and use the three or four strongest ones for your essay. Weaker points may be those that don’t relate back to the thesis, that you don’t have much analysis to discuss, or that you can’t find good examples for. A good rule of thumb is to have one body paragraph per main point This essay has four main points, each of which analyzes a different literary device Steinbeck uses to better illustrate how difficult life was for migrants during the Dust Bowl. The four literary devices and their impact on the book are: Lack of individual names in intercalary chapters to illustrate the scope of the problem Parallels to the Bible to induce sympathy for the migrants Non-showy, often grammatically-incorrect language so the migrants are more realistic and relatable to readers Nature-related metaphors to affect the mood of the writing and reflect the plight of the migrants #4: Find Excerpts or Evidence to Support Your Analysis Now that you have your main points, you need to back them up. If you’re writing a paper about a text or film, use passages/clips from it as your main source of evidence. If you’re writing about something else, your evidence can come from a variety of sources, such as surveys, experiments, quotes from knowledgeable sources etc. Any evidence that would work for a regular research paper works here. In this example, I quoted multiple passages from The Grapes of Wrathin each paragraph to support my argument. You should be able to back up every claim you make with evidence in order to have a strong essay. #5: Put It All Together Now it's time to begin writing your essay, if you haven’t already. Create an introductory paragraph that ends with the thesis, make a body paragraph for each of your main points, including both analysis and evidence to back up your claims, and wrap it all up with a conclusion that recaps your thesis and main points and potentially explains the big picture importance of the topic. Analytical Essay Example + Analysis So that you can see for yourself what a completed analytical essay looks like, here’s an essay I wrote back in my high school days. It’s followed by analysis of how I structured my essay, what its strengths are, and how it could be improved. Essay American author Rita Mae Brown stated, â€Å"Language exerts hidden power, like a moon on the tides.† Applying rhetoric well has been the goal of countless writers throughout history. Effective use of language in literature has had the ability to affect people for generations. John Steinbeck’s novel, The Grapes of Wrath, is an instance of an enduring piece of writing that contains compelling and powerful language. The Grapes of Wrath details the journey of the Joad family as they migrate west after being thrown off their land. The Joads must deal with a severe lack of basic necessities and unjustified hatred towards them even after they arrive in California. Steinbeck uses his intercalary chapters to express his view points and describe the difficulties and indignities migrants had to face. Powerful language is a crucial aspect in getting people to understand the author’s beliefs. In The Grapes of Wrath’s intercalary chapters, John Steinbeck employs a vari ety of literary devices and stylistic choices to better expose the plight of migrants in the 1930s. One way Steinbeck illustrates the connections all migrant people possessed and the struggles they faced is by refraining from using specific titles and names in his intercalary chapters. While The Grapes of Wrath focuses on the Joad family, the intercalary chapters show that all migrants share the same struggles and triumphs as the Joads. No individual names are used in these chapters; instead the people are referred to as part of a group. Steinbeck writes, â€Å"Frantic men pounded on the doors of the doctors; and the doctors were busy. And sad men left word at country stores for the coroner to send a car,† (555). By using generic terms, Steinbeck shows how the migrants are all linked because they have gone through the same experiences. The grievances committed against one family were committed against thousands of other families; the abuse extends far beyond what the Joads experienced. The Grapes of Wrath frequently refers to the importance of coming together; how, when peop le connect with others their power and influence multiplies immensely. Throughout the novel, the goal of the migrants, the key to their triumph, has been to unite. While their plans are repeatedly frustrated by the government and police, Steinbeck’s intercalary chapters provide a way for the migrants to relate to one another because they have encountered the same experiences. Hundreds of thousands of migrants fled to the promised land of California, but Steinbeck was aware that numbers alone were impersonal and lacked the passion he desired to spread. Steinbeck created the intercalary chapters to show the massive numbers of people suffering, and he created the Joad family to evoke compassion from readers. Because readers come to sympathize with the Joads, they become more sensitive to the struggles of migrants in general. However, John Steinbeck frequently made clear that the Joads were not an isolated incident; they were not unique. Their struggles and triumphs were part of something greater. Refraining from specific names in his intercalary chapters allows Steinbeck to show the vastness of the atrocities committed against migrants. Steinbeck also creates significant parallels to the Bible in his intercalary chapters in order to enhance his writing and characters. By using simple sentences and stylized writing, Steinbeck evokes Biblical passages. The migrants despair, â€Å"No work till spring. No work,† (556). Short, direct sentences help to better convey the desperateness of the migrants’ situation. Throughout his novel, John Steinbeck makes connections to the Bible through his characters and storyline. Jim Casy’s allusions to Christ and the cycle of drought and flooding are clear biblical references. By choosing to relate The Grapes of Wrath to the Bible, Steinbeck’s characters become greater than themselves. Starving migrants become more than destitute vagrants; they are now the chosen people escaping to the promised land. When a forgotten man dies alone and unnoticed, it becomes a tragedy. Steinbeck writes, â€Å"If [the migrants] were shot at, they did not run, but splashed sul lenly away; and if they were hit, they sank tiredly in the mud,† (556). Injustices committed against the migrants become greater because they are seen as children of God through Steinbeck’s choice of language. Referencing the Bible strengthens Steinbeck’s novel and purpose: to create understanding for the dispossessed. It is easy for people to feel disdain for shabby vagabonds, but connecting them to such a fundamental aspect of Christianity induces sympathy from readers who might have otherwise disregarded the migrants as so many other people did. The simple, uneducated dialogue Steinbeck employs also helps to create a more honest and meaningful representation of the migrants, and it makes the migrants more relatable to readers. Steinbeck chooses to accurately represent the language of the migrants in order to more clearly illustrate their lives and make them seem more like real paper than just characters in a book. The migrants lament, â€Å"They ain’t gonna be no kinda work for three months,† (555). There are multiple grammatical errors in that single sentence, but it vividly conveys the despair the migrants felt better than a technically perfect sentence would. The Grapes of Wrath is intended to show the severe difficulties facing the migrants so Steinbeck employs a clear, pragmatic style of writing. Steinbeck shows the harsh, truthful realities of the migrants’ lives and he would be hypocritical if he chose to give the migrants a more refined voice and not portray them with all their shortcomings. The depiction of the migrants as imperfect through their language also makes them easier to relate to. Steinbeck’s primary audience was the middle class, the less affluent of society. Repeatedly in The Grapes of Wrath, the wealthy make it obvious that they scorn the plight of the migrants. The wealthy, not bad luck or natural disasters, were the prominent cause of the suffering of migrant families such as the Joads. Thus, Steinbeck turns to the less prosperous for support in his novel. When referring to the superior living conditions barnyard animals have, the migrants remark, â€Å"Them’s horses-we’re men,† (556). The perfect simplicity of this quote expresses the absurdness of the migrants’ situation better than any flowery expression could. In The Grapes of Wrath, John Steinbeck uses metaphors, particularly about nature, in order to illustrate the mood and the overall plight of migrants. Throughout most of the book, the land is described as dusty, barren, and dead. Towards the end, however; floods come and the landscape begins to change. At the end of chapter twenty-nine, Steinbeck describes a hill after the floods saying, â€Å"Tiny points of grass came through the earth, and in a few days the hills were pale green with the beginning year,† (556). This description offers a stark contrast from the earlier passages which were filled with despair and destruction. Steinbeck’s tone from the beginning of the chapter changes drastically. Early in the chapter, Steinbeck had used heavy imagery in order to convey the destruction caused by the rain, â€Å"The streams and the little rivers edged up to the bank sides and worked at willows and tree roots, bent the willows deep in the current, cut out the roots of cott onwoods and brought down the trees,† (553). However, at the end of the chapter the rain has caused new life to grow in California. The new grass becomes a metaphor representing hope. When the migrants are at a loss over how they will survive the winter, the grass offers reassurance. The story of the migrants in the intercalary chapters parallels that of the Joads. At the end of the novel, the family is breaking apart and has been forced to flee their home. However, both the book and final intercalary chapter end on a hopeful note after so much suffering has occurred. The grass metaphor strengthens Steinbeck’s message because it offers a tangible example of hope. Through his language Steinbeck’s themes become apparent at the end of the novel. Steinbeck affirms that persistence, even when problems appear insurmountable, leads to success. These metaphors help to strengthen Steinbeck’s themes in The Grapes of Wrath because they provide a more memorable way to recall important messages. John Steinbeck’s language choices help to intensify his writing in his intercalary chapters and allow him to more clearly show how difficult life for migrants could be. Refraining from using specific names and terms allows Steinbeck to show that many thousands of migrants suffered through the same wrongs. Imitating the style of the Bible strengthens Steinbeck’s characters and connects them to the Bible, perhaps the most famous book in history. When Steinbeck writes in the imperfect dialogue of the migrants, he creates a more accurate portrayal and makes the migrants easier to relate to for a less affluent audience. Metaphors, particularly relating to nature, strengthen the themes in The Grapes of Wrath by enhancing the mood Steinbeck wants readers to feel at different points in the book. Overall, the intercalary chapters that Steinbeck includes improve his novel by making it more memorable and reinforcing the themes Steinbeck embraces throughout the novel. Exemplary sty listic devices further persuade readers of John Steinbeck’s personal beliefs. Steinbeck wrote The Grapes of Wrath to bring to light cruelties against migrants, and by using literary devices effectively, he continuously reminds readers of his purpose. Steinbeck’s impressive language choices in his intercalary chapters advance the entire novel and help to create a classic work of literature that people still are able to relate to today. Analysis This essay sticks pretty closely to the standard analytical essay outline. It starts with an introduction, where I chose to use a quote to start off the essay. (This became my favorite way to start essays in high school because, if I wasn’t sure what to say, I could outsource the work and find a quote that related to what I’d be writing about.) The quote in this essay doesn’t relate to the themes I’m discussing quite as much as it could, but it’s still a slightly different way to start an essay and can intrigue readers. I then give a bit of background on The Grapes of Wrath and its themes before ending the intro paragraph with my thesis: that Steinbeck used literary devices in intercalary chapters to show how rough migrants had it. Each of my four body paragraphs is formatted in roughly the same way: an intro sentence that explains what I’ll be discussing, analysis of that main point, and at least two quotes from the book as evidence. My conclusion restates my thesis, summarizes each of four points I discussed in my body paragraphs, and ends the essay by briefly discussing how Steinbeck’s writing helped introduce a world of readers to the injustices migrants experienced during the dust bowl. What does this analytical essay example do well? For starters, it contains everything that a strong analytical essay should, and it makes that easy to find. The thesis clearly lays out what the essay will be about, the first sentence of each of the body paragraph introduces the topic it’ll cover, and the conclusion neatly recaps all the main points. Within each of the body paragraphs, there’s analysis along with multiple excerpts from the book in order to add legitimacy to my points. Additionally, the essay does a good job of taking an in-depth look at the issue introduced in the thesis. Four ways Steinbeck used literary devices are discussed, and for each of the examples are given and analysis is provided so readers can understand why Steinbeck included those devices and how they helped shaped how readers viewed migrants and their plight. Where could this essay be improved? I believe the weakest body paragraph is the third one, the one that discusses how Steinbeck used plain, grammatically incorrect language to both accurately depict the migrants and make them more relatable to readers. The paragraph tries to touch on both of those reasons and ends up being somewhat unfocused as a result. It would have been better for it to focus on just one of those reasons (likely how it made the migrants more relatable) in order to be clearer and more effective. It’s a good example of how adding more ideas to an essay often doesn’t make it better if they don’t work with the rest of what you’re writing. This essay also could explain the excerpts that are included more and how they relate to the points being made. Sometimes they’re just dropped in the essay with the expectation that the readers will make the connection between the example and the analysis. This is perhaps especially true in the seco nd body paragraph, the one that discusses similarities to Biblical passages. Additional analysis of the quotes would have strengthened it. Summary: How to Write an Analytical Essay What is an analytical essay? A critical analytical essay analyzes a topic, often a text or film. The analysis paper uses evidence to support the argument, such as excerpts from the piece of writing. All analytical papers include a thesis, analysis of the topic, and evidence to support that analysis. When developing an analytical essay outline and writing your essay, follow these five steps: #1: Choose a topic #2: Write your thesis #3: Decide on your main points #4: Gather evidence to support your analysis #5: Put it all together Reading analytical essay examples can also give you a better sense of how to structure your essay and what to include in it. What's Next? Learning about different writing styles in school?There are four main writing styles, and it's important to understand each of them. Learn about them in our guide to writing styles, complete with examples. Writing a research paper for school but not sure what to write about?Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you. Literary devices can both be used to enhance your writing and communication. Check out this list of 31 literary devices to learn more! Have friends who also need help with test prep? Share this article! Tweet Christine Sarikas About the Author Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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20 Finance Research Project Topics on Real Estate

20 Finance Research Project Topics on Real Estate If a Google search brings you to the page which you are currently reading - this page - then it means you are either having some difficulties coming up with finance research topics in the real estate industry for your academic or corporate project. And if that is definitely the case, then you have just found a gold mine for this was written just for you. Today’s article is the second part in the series of articles discussing finance in the real estate sector and the important role having some financial backing plays for both parties who take part in making the sector grow. In the article preceding this, some important facts covering the subject of finance and real estate were outlined to help project writers discuss intelligently on the topic. This follow-up will not only provide 20 topics but will also include a sample research project that expatriates on one of the provided topics to serve as a sample for anyone confused on how to proceed with his or her project. Lastly, a set of guidelines on understanding time management and its importance when writing or handling a research project will be provided to help you efficiently create something brilliant that will guarantee you earn top marks. So shall we begin? The Importance of Finance to the Real Estate Industry The Impact of a Fluctuating Economy on the Real Estate Industry The 2007 Economic Recession and Its Effect on Real Estate Sources of Real Estate Finance and Their Impact on Society Real Estate Investment and the Role of Commercial Banks Real Estate Investment and the Impact of Credit Unions Problems of Financing Real Estate in the United States Corporate Loans and Commercial Real Estate Financing Analysing the Challenges and Prospects in Real Estate Investing Fundamentals of Real Estate Financing Models Disentangling the Geography of Finance and Real Estate Real Estate Finance and Investment Fundamentals How the Mortgage Constant Works in Real Estate Finance Real Estate Finance Investments Risks and Opportunities Real Estate Equity and Debt Financing The Role of Banks, Equity Markets, and Institutional Investors in Developing Real Estate Policy Framework for Building Sustainable Real Estate Markets Real Estate Market Developments the Financial Sector Protecting Value in Real Estate: Managing Investment Risks The Language of Commercial Real Estate Finance Choosing a finance research project topic in real estate has never been made easier than this for here are 20 excellent topics you can consider using or modifying for your own project. These topics are quite easy to work on due to the large amount of research materials out there covering each and every outlined topic. As stated earlier, more help is on the way in getting you started on writing your own project and this will be in the form of a sample research project which takes its direction from one of the topics provided on the list. Sample Essay: The Impact of a Fluctuating Economy on the Real Estate Industry The real estate sector is one that plays an important role in the quality of life experienced in a country and this is why governments all around the world ensure that policies are put in place to help its citizens secure real estate for both commercial and residential buildings within legal frameworks. My research paper will focus on exploring the impact of a nation’s economy on its real estate sector, using facts and figures to show that fluctuations in any economy will affect the pricing and cost of owning a home in the affected society. The real estate sector has always been responsible for a considerable amount of a nation’s GDP and in China, statistics show that an increase in the pricing of real estate structures and lands led to an increase in the reported GDP in that time period. These studies which were conducted in 2009, showed that due to a growth in China’s economy, expenditure from its real estate sector accounted for 7.5% of its GDP- up from 3.5% in 1997- which inevitably led to an increase in the pricing of its real estate assets by approximately 16% between the years 1997 to 2009. Also, in the United States, the great recession which occurred between the year 2007 to 2009 saw a 5% drop of the US GDP and this led to a corresponding loss in the value of real estate assets in the US by approximately 20 to 50% across board. The great recession not only led to a loss of real estate value but massive foreclosures due to inability to re-pay loans occurred across the country. And by 2009, the foreclosure problem was so bad that the US witnessed more foreclosures than marriages through the year. The banking sector- which is the financial backbone of the real estate sector- also follows the fluctuation trend outlined above. Studies show that during a time of economic growth, commercial banks look favourably on extending loan facilities to aid real estate purchases while in times of recession, the opposite occurs. An apt example was the availability of 100% loan facilities made available for buyers during the economic boom of the 90’s and the gloom that followed after during the 2007 recession. This trend is the one that continued for generations and does not look like it’s going to stop anytime soon. Thereby proving that the status of a nation’s economy influences its real estate industry in direct proportion and a strong economy will give birth to a solid real estate sector just as a weak economy will negatively affect the value of real estate assets during the same duration. Due to the fact that the primary lenders - banks - of money to the real estate industry as well as unemployment rates and job cuts reflect negatively on a nation’s GDP and this trickles down across all industries including the real estate sector. Here we come to the end of the 2nd article in our series on research project topics on the subject of finance in real estate. We hope this article provided some answers to your questions and for more clarification on writing a project, do not hesitate to read the third article in the proposed series as well as our initial piece 10 facts on finance research. References: Baker, H Peter, C. (2012). Public Real Estate Markets and Investments, 170-175. https://books.google.com.ng/books?id=ltf1AwAAQBAJpg=PA175lpg=PA175dq=real+estate+finance+and+investments+pdfsource=blots=K_z9ncTJersig=WeBvUdBfGLnKwi2rvVwRrX3ILxohl=ensa=Xved=0ahUKEwi0jdq405nOAhVpCsAKHTaXCho4ChDoAQhIMAY#v=onepageq=real%20estate%20finance%20and%20investments%20pdff=false Tracey, S. (2007). Introduction to Real Estate Finance and Investment. http://classic.marshall.usc.edu/assets/031/8122.pdf Wang, K. (2007). The Interaction between Real Estate and National Economy. Coulson, E. Kim, S. (2000). Residential investment, non-residential investment and GDP. Real Estate Economics, 28(2). Geng, X. Xie, C. (2006). Research of relationship between Chinas real estate investment and the national economy. National Bureau of Statistics. (2006). Chinas fixed asset investment statistics Code. Beijing: China Statistics Press. Emoh, I. Nwachukwu, C.   (2011). Critical Issues In Real Estate Finance as an Index in Building Construction Project Management Success in Nigeria

Last Minute ACT Prep Programs

Last Minute ACT Prep Programs SAT / ACT Prep Online Guides and Tips If you don’t have much time left before the ACT, you may be wondering how you can maximize your scores with a short term study plan. If you’re looking for a big score improvement and you only have a few days before the test, you might not be able to reach your goal this time, but you can get a good head start towards it (and you’ll be better prepared to study harder before your next test session). But if you only need to improve by one or two points, really intense studying for a few hours could get you where you want to be, if you have some clear weaknesses you didn't know about! In this article I'll show how to create a last minute ACT study program and give last minute ACT tips to boostyour score. Time-Based Study Plans The first thing you should do is think about how many hours you can realistically devote to ACT prep in the short time you have before the test.Make sure to factor in sleep and all of your other commitments! The 5 Hour Plan If you can only fit in 5 hours of prep time between now and the ACT (and this is your first time studying), your best bet is to just take a practice test.This can help give you a little bump in your scores, especially if you don’t have much experience with the test until now.Make sure you take your practice test with realistic time constraints and with all the resources you will have on the real test (calculator, scrap paper, quiet environment). On the other hand, if you’ve already taken a bunch of practice tests, taking another one at this point probably isn’t going to do much. Instead, spend your five hours looking into mistakes you’ve made on questions in the past and planning how to avoid them. If that's too broad of a target, just focus on the section that is most difficult for you. You should also make sure you’re doing ok on time. Get a sense of how long you’re spending on questions so you know when to move on when you take the real test. On th ACT this means no more than a minute for Math questions, no more than 30 seconds for English questions, and no more than 45 seconds for Reading and Science questions. If you find yourself spending more time than this on a question, you need to skip it and move on to the next question so you don’t run out of time. You don’t want to miss easy points at the end of a section because you got stuck on a tough question! The 15 Hour Plan With fifteen hours of prep, you still have enough leeway to make significant improvements in your scores. Here's a rough idea of how you might spend your study time: Hours 0-5: Take a Practice Test Use this time to take a practice test so you can see where you stand score-wise and which questions are giving you the most trouble. Again, make sure you replicate the time constraints of the real ACT so you will know if time pressure is a problem for you. Hours 5-10: Dig Into Your Mistakes For each question you answer incorrectly, make sure you know why your choice was incorrect and how to arrive at the correct answer. You should also review questions where you had to resort to guessing (even if you got them right).There are four maincategories of mistakes on the ACT: 1. Time Crunch: You didn’t make it to the question Study Game Plan: Practice doing questions within the time constraints for the ACT so you get used to moving faster. You should be comfortable with skimming reading passages and skipping questions that are taking up too much of your time. Remember that you get a minute for Math questions, 30 seconds for English questions, and 45 seconds for Reading and Science questions. 2. Question Comprehension: You were tricked by the question or misinterpreted it Study Game Plan:Train yourself to slow down a bit and read questions more carefully. It's often helpful to write down the question in simpler form before answering to prevent yourself from getting confused. You should also practice similar questions so the format becomes more familiar to you. 3. Unfamiliar Content: You didn’t know the material covered in the question Study Game Plan: This is where a program like PrepScholar could really help you because it focuses on your weak content areas.Alternatively, find a source for lesson material on the topic you don’t understand and practice more questions that are similar. This poor guyencountered an ACT question with unfamiliar content AND entered into a cube-based alternate reality from which there is no escape. Luck was just not on his side today. 4. Silly Mistake: You should have known the correct answer, but you spaced out Study Game Plan:Work on your time management so you leave yourself time at the end of a section to go over your answers. You should also make sure you’re not going through questions faster than you need to and making careless mistakes as a result. Hours 10-15: Zero in on Your Problem Areas Now that you know the nature of your mistakes, focus on the specific test sections or types of questions where you have the most difficulty.Practice relevant questions and review any content that seems unfamiliar. You might also consider getting the PrepScholar program, which has shown a1-2 point ACT score improvement for 15 hours of use. It does your work for you by diagnosing your weak spots on the test and helping you practice questions in those areas until they become second nature. You can also use PrepScholar to study for subsequent tests if you’re planning on taking the ACT again. Some Final Advice for Last Minute Studying Here are a few overall tips for last minute ACT studying that will help you stay on track with your prep program. Make sure you know the formulas and grammar rules that you’ll need for the test The ACT does require you to know some formulas for the math section, so be sure you’re prepared.It’s also helpful to know the grammar that’s being tested so you’ll feel more confident in your answers on the English section. Analyze your mistakes on practice questions This is what’s going to help you make the most progress in the shortest amount of time.Make sure you fully understand your mistakes and know how to avoid them in the future if you come across similar questions. Check your timing As detailed in the 5 hour plan, make sure you’re not lingering on questions.Get used to how it feels to spend 30 seconds or a minute on a question so you can judge your efficiency during the real test. If you’re taking ACT with writing, come up with some examples you might use in your essay It’s really important to include concrete support for your essay argument.Try to come up with a couple of versatile examples you could incorporate into your essay so that you have something ready to go! Not an acceptable essay, no matter how much teen angst you feel. Looking Ahead If you think you will take the ACT again after this, try to plan your studying further ahead of time for the next test date.If you're looking for big point improvements, you’re probably not going to get there with a bunch of short cram sessions.Improving more than six points, for example, might take over 100 hours of prep. Here are estimates for the number of hours of studying that correspond to certain point improvements: 0-1 ACT Composite Point Improvement: 10 hours1-2 ACT Point Improvement: 20 hours2-4 ACT Point Improvement: 40 hours4-6 ACT Point Improvement: 80 hours6-9 ACT Point Improvement: 150 hours+ Start by figuring out your target ACT score and then determine what you’re going to need to do to get there.Take a look at these study plans to start thinking about how you might structure your time before your next shot at the ACT.Remember that last minute prep can be helpful, but it shouldn't be the only way you study! What's Next? Check out ourfast ACT prep planfor more ideas on how to make the most of last minute studying and dramatically raise your score. Are you trying to find some better study materials? Take a look at this list of the best ACT prep books of 2015. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also have expert instructors who can grade every one of your practice ACT essays, giving feedback on how to improve your score. Check out our 5-day free trial:

Ethics issue in end of life decision making Essay

Ethics issue in end of life decision making - Essay Example According to Dartmouth and the Mayo Clinic, Medicare provides between $25,000 and $50,000 for end of life care, due to the common need for older citizens to receive multiple specialist care in their last years of life (Abelson, 2009). These are very high payments in an already-strained Medicare system and, if the end of life care goes on for many years, families might be forced to take on the financial burden when government-sponsored healthcare payments are refused. Because approximately 30 percent of the population is over the age of 50, the scope of the problem is massive, especially during a period where Medicare payments are going to be reduced by the government in the next ten years. The Baby Boomer generation makes up 74 percent of all prescription drug spending, which is a $100 billion market (Reece, 2010). This is big business for pharmaceutical companies and various health care providers and contributes highly to their profit margins. Profit earned from this high-consuming, aging group of citizens helps different hospitals and pharmaceutical companies expand their business practices and make certain capital improvements. This professional group, as well as certain retailers, would likely be satisfied to see more aging citizens in the health care system, as older Americans also spend more on personal care products and health products than any other consumer group (stlouistimes.com, 2007). High concentrations of end of life care could spell regional or nationwide profit margins in many retail organizations, health care providers, and hospitals. There are considerable ethical concerns in this situation, as multiple specialist care might be provided to aging cit izens when such analyses are not required simply to ensure profit and receive continuous governmental payments through Medicare. At the political level, the current health care reform package

Case Study on Ontology Languages Essay Example | Topics and Well Written Essays - 1750 words

Case Study on Ontology Languages - Essay Example 20/Jul/2006 J B Conrad Semantic web creation conrad@xyz.com DAML+OIL: http://www.xyz.com J B Conrad conrad@xyz.com Semantic Web Creation May OWL: Comparison of the...While these languages represent the specifications for the Ontology, they do not represent the real programming languages that are employed like CycL, Ontolingua, F-Logic, etc., 1. XML: This uses a standard syntax laid down already by the W3C. The code is crisp and easy to write. The DTD can be defined the way it is required. However, this does not offer the flexibility of defining standard classes and then making use of the similar structure repeatedly. XML is easy to use in a program though of course, creating XML data which will have semantics in them is not possible with the existing structure of XML. 2. XOL on the other hand, offers all those features that are present in XML as well as in OIL. XOL employs modelling primitives that are in line with OKBC standards. This is based on XML and uses Ontologies to extend the features. Therefore, it is found that the language is supporting some of the insufficiencies in XML like standard class definition and other structure definitions. With these, the data gets verified and the mistakes in the data are avoided. In addition to these, this also supports extensive slot hierarchies. But however, it does not allow definition of relationships extensively. This makes it a weak relationship modeller. XOL is comfortable where only data is to be represented without any major relationship criterion which is hard to find in knowledge systems. 3.

Market-Based Management Application Essay Example | Topics and Well Written Essays - 1250 words

Market-Based Management Application - Essay Example Moreover, the principles encourage employees to learn from their failures and always think in terms of opportunity cost. Therefore, MBM entails learning how to understand and deal with the human nature and apply the concepts in an organization to ensure that the products or services are viewed positively by the customer since they satisfy their needs. This essay focuses on the concepts of Market Base Management (MBM), overview of Koch Industries and how the company implemented the MBM, MBM relates to Values Theory, challenges involved in implementing MBM and possible Solutions. Concepts of Market-based Management In companies, individuals possess varying knowledge regarding the operations of the company. Therefore, managers are required to learn how to manage the varying knowledge to enhance the performance of the company. Previously, most organizations focused on hiring competent managers since they believed that the persons would be capable of understanding the situation in the org anization and make plans that would apply to the diverse employees. However, this approach has been unsuccessful in most companies since they failed to realize that a single individual could not possess all the skills required for apposite management. On the contrary, the skills are dispersed amongst the various employees. Understanding this led Charles Koch to develop varying concepts that he combined to come up with the Market Based Management, which is opposed, to centralization of management (Gable, Elllig, & Ellig, 1993; Koch, 2007). The philosophy entails setting clear vision and incentives in an organization and measuring the performance of the employees, which results in establishment of an entrepreneur behavior in organizations. The decision making power is distributed amongst employees and individuals do not have to consult the managers or superiors while making minor decisions. However, the company has a clear vision and the employees are encouraged to ensure that their d ecisions aim at ensuring the company’s vision is realized. Since the employees understand what they are required to accomplish, have integrity, and expect some incentives from their efforts, they become focused towards achieving their goals, which are in line with the companies vision (Kratzer, 2000). The incentives aim at ensuring that employees are compensated for their works as well as the value they create for the organization. Moreover, the philosophy emphasizes on having appropriate measures to quantity the individual performance, on time delivery, asset performance, as well as performance of the entire organization. Furthermore, the philosophy highlights the role of market principles in an organization (Gable, Elllig, & Ellig, 1993; Kratzer, 2000). Overview of Koch Industries Recently, Forbes magazine ranked Kochs industries as the largest privately held company in the world. Koch industries is an American multinational and is involved in activities such as trading, in vestments and manufacturing, refining and distribution of products such as petroleum, and manufacture of chemicals energy, polymers, fertilizers, fiber, paper and pulp. Fred Koch co-founded the company with other partners in 1940 but his sons Charles Koch and David Koch currently run it. The company is the best example of how the MBM philosophies have been applies since the

Medical marijuana and its impact on the mind, body and society Term Paper

Medical marijuana and its impact on the mind, body and society - Term Paper Example Batalla et al. (2013) and Greenwell (2012), however, asserted the negative effects of cannabis on both adolescent and adult brains. This paper is not concerned of marijuana legalization, as it assumes that the main context is that it is used in states where medical marijuana consumption is allowed. The emphasis is on cannabis’ potential effects on users and society. Medical marijuana can help some people deal with chronic pain, but it should not be widely used because it can have negative effects on the brain, which can lead to mental, academic, and social problems. Technical Overview Marijuana, also called cannabis, pertains to preparing plants that are members of the family Cannabaceae, the genus Cannabis, and the species Cannabis sativa that produce psychoactive effects (Greenwell, 2012, p.68). Marijuana has around 70 psychoactive compounds or â€Å"cannabinoids,† which include tetrahydrocannabinol (THC) that creates many of marijuana’s psychological and physi cal effects, and its content is usually connected to the potency of marijuana (Batalla et al., 2013, p.2). The part of the plants used are the flowering tops, leaves, and stalks of mature female plans, although the resinous extracts (hash) of marijuana are also used as medicine (Greenwell, 2012, p.68). ... At present, medical marijuana is used to treat chronic pain for patients with cancer, multiple sclerosis, and nerve pain, as well as depression, nausea, and vomiting (Greenwell, 2012, p.68; Martin-Sanchez, Furukawa, Taylor, & Martin, 2009, p.1353). Impacts of Medical Marijuana on Mind, Body, and Society Though some patients attested the importance of marijuana to treating symptoms or their illnesses, most studies agreed that the impact of marijuana on the human brain is under-researched enough for doctors and patients to be cautious of its widespread applications (Batalla et al., 2013; Blakemore, 2013; Block, 1996). Batalla et al. (2013) and Blakemore (2013) are highly concerned of how marijuana affects adolescent brains, especially when they are in their development stages, while Batalla et al. (2013), Block (1996), and Rapp (2013) are alarmed of the effects of long-term cannabis use on adult brains and behaviors. Batalla et al. (2013) conducted a systematic review on 43 structural and functional imaging studies on adolescent and adult chronic cannabis users, wherein these studies have matched control groups included. They defined chronic marijuana users as those who use cannabis a number of times a week and have done so for at a minimum of two years (p.2). Their findings showed that for the few studies that focused on adolescents, imaging showed structural and functional changes in their brains, where gender may have a role in these changes (Batalla et al., 2013, p.13). They stressed that adolescent female cannabis users may be at higher risk for cannabis-stimulated morphological impacts (Batalla et al., 2013, p.13). Blakemore (2013) also reviewed a study on cannabis use for adolescent brains

English literature Essay Example | Topics and Well Written Essays - 750 words - 1

English literature - Essay Example They both compare their beloved women to a summer day, assigning people the features of this hot season. The meaning expressed in the ends of both poems looks similar too. However, having taken a closer look at them it can be noticed that there is big difference. Shakespeare’s words give us hope, empower and encourage to live by means of a metaphor. As for the overall flow of the poems, it can be said that, in some sense, Moss’ work is a simplified and updated version of the original. The words Moss uses are more up-to-date and prosaic. As a result, Moss’ poem is absolutely realistic. Shakespeare represented his feelings reflected in florid and lofty terms: †But thy eternal summer shall not fade†. The second author, however, uses very simple and clear words and phrases: â€Å"People break their necks or just drop dead!†Ã‚   Shakespeare uses a greater number of metaphors: †Rough winds do shake the darling buds of May†. The great poet also draws words softly, passing from one stroke to another. In such a way the reader gets easily immersed into the world of romanticism. Moss, on contrasts, writes plainly: â€Å"Even in May, the weather can be gray†. Therefore, from some point of view, it can be said that Moss’ poem is a humorous parody on the original sonnet As it was mentioned above, both authors write nearly about the same, but their language is different. Moss uses more modern vocabulary. Words and phrases like ‘Thou art’, ‘thee’ or ‘thy’ of Shakespeare belong to his time, while Moss’ vocabulary is more up-to-date and, therefore, easier to understand for a contemporary reader. Still, it is easy to find parallels in the two pieces. For example, Shakespeare’s â€Å"Thou art more lovely and more temperate.† Moss interprets as simple â€Å"Youre nicer. And better.  Ã¢â‚¬  This shows that Moss’ poem follows Shakespeare’s lines. Since the poem by Moss is a

Medical marijuana and its impact on the mind, body and society Term Paper

Medical marijuana and its impact on the mind, body and society - Term Paper Example Batalla et al. (2013) and Greenwell (2012), however, asserted the negative effects of cannabis on both adolescent and adult brains. This paper is not concerned of marijuana legalization, as it assumes that the main context is that it is used in states where medical marijuana consumption is allowed. The emphasis is on cannabis’ potential effects on users and society. Medical marijuana can help some people deal with chronic pain, but it should not be widely used because it can have negative effects on the brain, which can lead to mental, academic, and social problems. Technical Overview Marijuana, also called cannabis, pertains to preparing plants that are members of the family Cannabaceae, the genus Cannabis, and the species Cannabis sativa that produce psychoactive effects (Greenwell, 2012, p.68). Marijuana has around 70 psychoactive compounds or â€Å"cannabinoids,† which include tetrahydrocannabinol (THC) that creates many of marijuana’s psychological and physi cal effects, and its content is usually connected to the potency of marijuana (Batalla et al., 2013, p.2). The part of the plants used are the flowering tops, leaves, and stalks of mature female plans, although the resinous extracts (hash) of marijuana are also used as medicine (Greenwell, 2012, p.68). ... At present, medical marijuana is used to treat chronic pain for patients with cancer, multiple sclerosis, and nerve pain, as well as depression, nausea, and vomiting (Greenwell, 2012, p.68; Martin-Sanchez, Furukawa, Taylor, & Martin, 2009, p.1353). Impacts of Medical Marijuana on Mind, Body, and Society Though some patients attested the importance of marijuana to treating symptoms or their illnesses, most studies agreed that the impact of marijuana on the human brain is under-researched enough for doctors and patients to be cautious of its widespread applications (Batalla et al., 2013; Blakemore, 2013; Block, 1996). Batalla et al. (2013) and Blakemore (2013) are highly concerned of how marijuana affects adolescent brains, especially when they are in their development stages, while Batalla et al. (2013), Block (1996), and Rapp (2013) are alarmed of the effects of long-term cannabis use on adult brains and behaviors. Batalla et al. (2013) conducted a systematic review on 43 structural and functional imaging studies on adolescent and adult chronic cannabis users, wherein these studies have matched control groups included. They defined chronic marijuana users as those who use cannabis a number of times a week and have done so for at a minimum of two years (p.2). Their findings showed that for the few studies that focused on adolescents, imaging showed structural and functional changes in their brains, where gender may have a role in these changes (Batalla et al., 2013, p.13). They stressed that adolescent female cannabis users may be at higher risk for cannabis-stimulated morphological impacts (Batalla et al., 2013, p.13). Blakemore (2013) also reviewed a study on cannabis use for adolescent brains

Scholarships For Continuing Education Of Nurses Article

Scholarships For Continuing Education Of Nurses - Article Example To address the current nursing shortage entails considerable efforts that are directed towards the recruitment and retention of nurses along with the capabilities of nursing schools. A number of strategies have often been suggested, such as the supply of sufficient educational facilities, faculty members and funding as well as the increase of financial aid for students and nurses by means of scholarships and other forms of programs and grants (Griscti and Jacono, 2005). Such financial support has especially been found to be inadequate in helping nurses who aim to pursue continuing education. The significance of continuing education has increasingly been debated over the years, particularly in the nursing literature. It has become highly important for stakeholders and policymakers alike in the healthcare industry and has been reflected in different decrees, including the Nurse, Midwives, and Health Visitors Act of 1979 as well as recommendations presented by organizations around the w orld, such as the Canadian Nurses Association Policy Statement in Canada and the National Staff Committee for Nurses and Midwives in the United Kingdom (Griscti and Jacono, 2005). However, despite the relevance of continuing education to nurses along with the participation of different stakeholders, there has still been a considerable lack of financial aid for those who aim to pursue such form of education. ... continuing education to nurses along with the participation of different stakeholders, there has still been a considerable lack of financial aid for those who aim to pursue such form of education. The following sections will then look into nursing education and the funding associated with it, the importance of continuing education as well as the financial support made available to nurses who seek continuing education, particularly the availability of scholarship grants. Education in Nursing There has been a continual debate in the United States concerning the AD and BS education as the American Association of Colleges of Nursing (AACN, 2002) associated the past years with professional tension with regards to chosen routes towards nursing practice. Educators have supported different rewards and practices over the years. Nonetheless, these various levels of skills and competencies have not been equally recognized in the work settings, neither through role differentiation nor compensati on. Such occurrences have served as a deterrent for nurses to further raise their level of education and pursue continuing education. In addition, it has been found out that, although some hospitals based their salaries on the nurses’ educational level with which the actual financial increment was small, many other employers strongly relied on available new workers who have received their education in the US or abroad (Joint Commission on Accreditation of Healthcare Organizations (JCAHO), 2003). Majority of lawmakers in the country have provided funds for student loan forgiveness as well as loan repayment; these have been used as strategies for attracting new nursing graduates to settle in their state of graduation. Again, such efforts place more emphasis on entry-level registered nurses.

Choosing University Essay Example for Free

Choosing University Essay Choosing a university is imperative to your further studies. Every course and every university is different and each student wants different things. The chance of finding a perfect match can be a challenge and you will certainly need to decide what is most important to you. It is all a matter of priorities which you feel are important to you,after all you will be the one who has to study on the course and you maybe living there for over 3 years or more. When choosing a university, there are a few general things you may want to consider before researching more specific factors. First of all, I propose a good way to start researching universities is to look at university league tables, which is the university rankings. This will allow you to see how well a particular university is doing in comparison to others. A higher placing in the table generally means facilities, grades and teaching standards are better. Remember that going to a university higher up in the league tables does not automatically mean you will achieve better grades, it is down to how well you perform during the course. According to the rankings, the choice of your subject and the type of course will narrow down the number of potential universities to just a few. Moving on to my next point, Where is the universities located? This means that whether you want to go to a universities in a big city or somewhere quieter. Studying in big town will have a lot of disturbance and distractions awaiting, thus lose your concentration in your studies. Remember that the cost of living will be higher in large cities, which may affect your budget significantly. On the other way round, studying in urban area will convenient your living there as you are closer to the shopping centre to buy living necessities and able to enjoy delicacies sometimes. Another point that I would like to emphasize is the social activites of university is a very important part of a student life, therefore it is vital to ensure the range of social, sports, and cultural activities and clubs offered by the university match your requirements. This is because taking a degree is not all studying, it is important to balance your life with some fun. This in turn can help you to find the right balance between working and socialising in the future.

Effects of Marketing in Wilderness Tourism Promotion

Effects of Marketing in Wilderness Tourism Promotion Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to identify whether experiential marketing would have a greater impact than traditional marketing and branding approaches in promoting wilderness in tourism. The literature review will explore the concepts of Tourism, Wilderness, Place Marketing and Experiential Marketing, looking at past and present literature from various scholars and academics who have conducted extensive research on these subject areas. Arguments identifying gaps that exist within the literature will be presented, exploring the extent to which experiential marketing would be different and/or more effective than traditional marketing approaches. The Evolution of Tourism and it’s relationship to Wilderness In the early 19th century, the term â€Å"tourism† was used to describe the movement of people for pleasure (Smith, 1989). It is also written that a more convincing origin to present day tourism is centred on the medieval pilgrimages. There is a distinct difference between pilgrimage and tourism. One is a religious activity and the other is a secular (Theilmann 1987). However, as years have passed, there have been further attempts to define the term â€Å"tourism†. The United Nations Statistical Commission has accepted the following definition recommended by the World Tourism Organisation (WTO), stating that tourism comprises: activities where people may travel to different places and stay away from their normal surroundings for not more than a year for leisure, business or any other purpose. (World Tourism Organisation, 1993). In a similar context in the UK the definition most often used was proposed by the Tourism Society in the early 1980’s: Tourism is defined as destinations where people would travel for temporary or short-term stay away from their natural environment to live, work or engage in activities as day visits or excursions (Tourism Society, 1982) Similarly, Jafari, 1977 argues that tourism is about the study of man away from his natural habitat, where the industry responds to his needs, and there an impact is created by him and the industry on the host social-cultural, economic and physical environment. In a simplistic form the term tourism could be understood as movement of people for pleasure or work. From the evidence presented above would it can be concluded from the above definitions that tourism would seem to be: People who are away from their normal place of residence and will return back to their homes at some point in the future. Visits that are only temporary or short term, but are not longer than 12 months in duration. Inclusive of a day visit (excursion). Inclusive of absence from home on business rather than pleasure. The 1990’s increasingly saw the development of tourism in new areas. While the more traditional sightseeing tourism remains at the core of tourism around the world, there has been a significant diversification occurring, particularly within adventure tourism (Cloke and Perkins, 1998), nature-based tourism (Pearce and Wilson, 1995; Higham 1998) and events (Nicholson and Pearce, 2000). Literature shows that one particularly distinctive area of growth has been in natural area tourism (Burton 1998). This form of tourism is nature-based and primarily motivated by an interest in the environment (Burton 1998). Burton further argues that people seek refuge in nature-based tourism to escape from their day to day pressured life style. But, he writes that with the level of growth in nature-based tourism literature, has given way for individuals to misuse and overuse the terms ecotourism and natural based tourism. Creamer, 1995 adopts a framework to present a clear distinction between nature based tourism and ecotourism as seen in figure 1. This framework has been interpreted by arguing that nature-based tourism consists of all forms of tourism which occur in a natural environment and that ecotourism is one form of this type of tourism. Although they are similar there is a distinct difference (Goodwin, 1996). The experience of ecotourism goes beyond just being in a natural environment. Griffith, 1993 argues that ecotourists have distinctive perceptions and beliefs relating to their experiences. This is a far cry from the Sunday picnic or the occasional bush walker. It has been argued that ecotourism has the ability to influence the direction of a tourist’s life. This distinction is seen when they return from an ecotourism experience gaining a new outlook.(Hunter 1994) In a similar vein Ziffer, 1989: 5–8; Ceballos-Lascurain, 1996: 22 and Boo, 1990: 10, have also echoed the same principles underpinning ecotourism. Nature-based tourism has been distinguished into three main categories (Valentine, 1992: 110). Activities dependent on nature (i.e. bird-watching); activities enhanced by nature (i.e.camping); and activities where the natural setting is incidental (i.e. swimming). Adding to this framework, Duffus and Dearden (1990) defined these activities in terms of human and wildlife interaction. Similarly Goodwin, 1996: 287–288, argues that nature tourism includes the marketing of the natural elements to the tourists while enjoying the nature around them. Other arguments present ecotourism as a concept that definitions of integrated tourism giving emphasis particularly to nature conservation (Goodwin, 1996; Ceballos-Lascurain, 1996; Dowling, 1995a, b). Moreover the natural settings characterized in the definition of ecotourism were proclaimed to be similar to that of the concept of Wilderness Recreation in North America, (Boyd Butler, 1993: 11) or in other words, new name to an old activity (Wall, 1994: 4; Nelson, 1994: 248). Academic literature of wilderness exist within the discipline of tourism literature detailing about wilderness and the experiences that people have experienced during their visits. However, wilderness and the relating â€Å"sense of place† it evokes has not been investigated in-depth within the empirical research studies (Dawson, 2006). Managers of wilderness areas need to further understand and measure the relationships that tourists are developing or have already developed with the land area that they are managing. â€Å"Place† is defined as a physical location and a visitor’s subjective experience or relationship with the particular place. The concept of place has been subdivided into a variety of factors, such as place meanings, attachment, identity and dependence (Cheng et al. 2003). The term wilderness has been perceived differently by various scholars and academics. Some academics argue that wilderness is a conserved area where there is a limited presence of humans (Dawson, 2006). While others argue that it is place where people go to the wilderness for short or long hikes that last a day long, while another set of people who camp for several days using primitive means of travel and living (Chad, 2006). At one time, the earth was just a place of wild. The natural environment of wind, fire and rain was operating without the interference by any human influence. The earth was a global wilderness. Today, questions have risen on what is wilderness, how much of it needs to be preserved and should it be managed. Wilderness has achieved a reputation of being a highly valuable resource to many countries.(Stankey 1989) Wilderness has commonly been used in the context of the Bible (Nash 1974). Nash reports that the term wilderness appears in the bible nearly 300 times both in the Old and New Testaments. He continues to report that the term was used as a synonym for â€Å"desert† and â€Å"waste† with the same Hebrew or Greek root. Wilderness has been described as having had three physical characteristics. (1) virtually inhabited. (2) deserted and dry and (3) they were large areas. Human survival in the wilderness was difficult (Stankey 1989). Nash further reports that the wilderness was used to describe in the bible as a place where God’s blessings were absent; paradise and wilderness was a contract to each other. The story of the Garden of Eden stated in the Bible captures this theme explicitly. Nash writes, â€Å"The story of the Garden and it’s loss, imbedded into Western thought the idea that wilderness and paradise were both physical and spiritual opposites† The book of Genesis in the Bible reveals the early Christina idea of the relationship that transpired between man and nature. White (1967), argues that based on the qualities that were developed from the relationship between man and nature, Christianity was the most â€Å"anthropocentric† religion. Furthermore,White argues, â€Å"in great measure, God’s transcendence of nature. . . . Christianity, in absolute contrast to ancient paganism and Asia’s religions . . . not only established a dualism of man and nature, but also insisted that it is God’s will that man exploit nature for his proper ends.† This type of perspective created negative and exploitative thoughts about nature and wilderness among humans. However, it is argued that Christianity also fostered counter perspectives, which have led to our modem views from where wilderness would be have been originated (Stankey 1989). The experience of the Promised Land mentioned in the Biblical context has helped develop a tradition of going to the wilderness. Reasons for going to the wilderness have been determined to get freedom and a purification of spiritual-values. This may have possibly led to the present-day legislative definition for wilderness. Tuan (1974), writes â€Å"For the ascetics the desert was in effect at once the haunt of demons and the realm of bliss in harmony with the creaturely world.’ However, the Judeo-Christian defined wilderness as a cursed land, evil places and a place where water was not present (Dilworth 2006). Dilworth further argues in this context, the paradox of wilderness was evil, it was a necessary evil, also where you could be closer to God, a refuge and testing ground. On the other hand, the Puritan tradition wilderness was understood as a threat to survival, and the ability to survive in the wilderness would make you in favour of God. However, the Utilitarian view o f nature was cultivation and civilization instead of using the term wilderness. This was necessary as it would be a land useful in a practical sense as well as to be in favour of God (Nash 2001). Nash further argues from a Romantic and Transcendentalist era. He writes, wilderness was looked in a more positive sense. The Romantic era brought man â€Å"an enthusiasm for the strange, remote, solitary and mysterious† (Nash, 2001, p. 47). On the other hand the Transcendentalist eras, gave emphasis to the spiritual quality of the wilderness experience. This experience brought humans closer to God and the importance of material things. From the above arguments it seems evident that the definition of wilderness is very much fluid in the sense that there does not seem to be one single definition which can clearly explain the term wilderness. Sigurd Olson, in the early 20th century further expanded on the definition of wilderness – is escaping from a mans everyday difficult life and gaining freedom from â€Å"tyranny of wires, bells, schedules, and pressing responsibilities† (Olson and Backes 2001). This definition was further refined by the Wilderness Act of 1964. They defined wilderness as an undeveloped Federal land maintaining its character of the early years and the influence, without any lasting improvements or human habitation while it being a place that has generally been affects by the forces of nature. It also has an â€Å"outstanding opportunities for solitude or a primitive and unconfined type of recreation†. On the other hand culturally, it has been defined as any natural areas, to the â€Å"Urban† wilderness (Dilworth 2006). Evidently, it seems that Wilderness means different things to different people. Dilworth 2006, recently conducted a study on the meaning of wilderness based on images of the wilderness. His sample was students. The study revealed that based on the images the students viewed they defined wilderness as primarily with natural landscapes lacking human sign, particularly mountains, lakes, and forests. The questions would then arise as to what do you mean by the terms; mountains, lakes and forests? The debate would seem to be endless !! Increasingly, popular adventure recreation activities such as rock climbing, mountain-eering and remote-area trekking most often take place in the wilderness. Most often commercial packing of this type of recreation in the wilderness is coloured with fundamental irony (Eric, Linda et al. 1998). Wilderness business range from skill-building schools to eco and ethno tourism adventures (Eric, Linda et al. 1998). For example in Thailand back-pack trotting adventures (Cohen, 1989). This type of adventurous excursions and activities are positive, enjoyable experiences for participants (Arnould and Price 1993). The commercial offering of Wilderness as a tourist attraction means converting wilderness into a commodity to be marketed as a tourist attraction. Wilderness tourism requires human intervention. This would mean ensuring the wilderness is evaluated, managed, regulated and controlled (Eric, Linda et al. 1998). Therefore, the comodification of wilderness would require the intervention of a communication medium which would attract visitors of the wilderness for tourism. Creating a memorable lasting experience would be the challenge for wilderness managers and marketers. Place and city marketing has been one of the most interesting research topics which have grown in the last 20 – 30 years (Metaxas 2005). Much of the marketing literature over the years have sited on the impact that marketing has had on the global Tourism industry (Palmer and Bejou 1995; Mark and Robert 2002; Theobald 2005; Alistair 2006). Within the marketing literature, â€Å"Place Marketing† has grown rapidly among cities globally and especially in Europe who use different promotional policies to support images of their cities to gain competitive advantage (Metaxas 2005). Promoting the wilderness experience within the place marketing literature has been limited although marketing of island tourism, alpine tourism and adventure tours have developed (Tuohino). As mentioned above, comodification of wilderness is a challenge for marketers. A greater challenge would be the comodification of wilderness as a â€Å"sense of place†. The next section of the literature will seek to explore the idea of place and place marketing and it’s relevance to wilderness tourism. Place Marketing as an opportunity for Wilderness Tourism The concept of place is often related to the adjective â€Å"safe†. But there could be negative feelings also attached to that place (Tuohino). Tuan (1974) defines â€Å"topophilia† as a place which one belongs to and has a sense of belongingness. On the other hand â€Å"topofobia† (Tuan 1974) is defined as negative feelings – aversion or fear. Tuan, further argues that feelings such as fear being connected to a place will remain in the human mind as well as in the environment. Similarly, â€Å"placelessness† is defined as where the environment does not recognise place. Furthermore it does not take into consideration the meaning of places (Tuan 1974; Relph 1976). A â€Å"Sense of Place† has been one of the important concepts of human geography (Tuohino). Tuan in the 1970’s introduced this concept within the geography literature. The concept of â€Å"Sense of Place† has been determined as a social concept and as an individual value or phenomenon (Tuohino). This concept has been sited in many of the tourism literature in the recent years. To quote Tuan (1974), ‘people demonstrate their sense of place when they apply their moral and aesthetic discernment to sites and locations†. In other words â€Å"Sense of Place† is the connection that man would have with a place. Hence, it could be argued that is an important development for tourist and developers of tourism. Place marketing has become an important policy goal for most governments (Kang-Li 2008). Kotler (2002), claimed that the concept of place marketing of a city is considered as a market-oriented product. Ashworth and Voogd (1993) argue that place marketing is where the local activities of a particular location will work together to meet the customers needs. On the other hand Gold and Ward (1994) claim that place marketing is all about creating a positive and attractive image of the place. On the other hand it is argued that Place Marketing is about locality-based strategy to reimage and restructure local economies (Demaziere and Wilson 1996). Furthermore it is argued that Place Marketing is about â€Å"the strategic manipulation of image and culture clearly provides a strong basis for coalition building†(Hall and Hubbard 1996). From the arguments presented, place marketing seems somewhat similar to running a business but ensuring the required facilities, services and visions for further developments are presented. Tourism as an industry, especially cultural tourism has been fully integrated into place marketing (Stabler, 1990). Holden (2000), argues that negative impacts of tourism development can harm the local communities of a place by: misuse of resources, negative behaviour and pollution of the environment. Therefore it is important that place marketing ensures it develops cultural tourism strategies keeping in mind the external factors that can harm and hinder, while satisfying the customers (Kang-Li 2008). Wilderness managers strive to provide a quality experience to all visitors (Dvorak and Borrie 2007). This has lead to the need to incorporate a relationship aspect in the planning and management framework. These experiences are not one off transactions. These are relationships which develop over a period of time between the visitor and the setting (Borrie and Roggenbuck 2001). There is also other aspects that have an effect on the relationship / experience a visitor would have with the wilderness setting. These factors are cultural and social forces, social institutions and the lives of visitors. These factors do change and this has an effect on the wilderness experience (Dvorak and Borrie 2007). Psychology and marketing research have provided some insight in support of this wilderness relationship (Berry 1995). One key aspect to this relationship is that the visitor tends to accumulate an experience with a particular place that associates to a certain identity. Over a period of time the visitor develops a certain loyalty towards this particular area / place (Dvorak and Borrie 2007). It is argued that this relationship built over a period of time becomes something of an individuals culture, expressions and defining who he was and hopes to be. It is this relationship / experiences that managers/marketer of wilderness tourism would find as a challenge in promoting and sustaining. What means are available to marketers in promoting and sustaining this experience? The next section of this paper will argue how place marketing could be integrated into a wilderness marketing experience through the idea of experiential marketing. Marketing Wilderness Experiences The evolution of the philosophy of marketing management has moved from production concept, product concept, selling concept, marketing concept, societal marketing concept to relationship marketing concept. Traditionally marketing has viewed customers as being rational decision markers who care mainly about the features and benefits of the product and service they purchase (Schmitt 1999). An integral part of the marketing mix is the element of promotions better known as marketing communications. Marketing communications is a mode by which marketers / firms attempt to inform, persuade, incite and remind customers about their product or service they sell (Poul Houman 2001). This is one area in marketing which has evolved and changed dramatically over the last 20 – 30 years (Kevin Lane 2001). This has resulted in firms faced with the challenge of designing, implementing and evaluating their communication campaigns which are unique and competitive. In other words campaigns which create a unique customer experience (Mark and Robert 2002). Today the concept of selling experiences is spreading beyond theatres and theme parks. Pine and Gilmore, (1998) claim that experience is not an amorphous construct, but is as real an offering like any other service, product or commodity. Stage experiences occur when a company goes beyond the offering of a good and service by engaging with the customer to create a memorable event. Experiences have always been at the heart of tourism and entertainment (Tsaur, Chiu et al. 2007). For example Walt Disney and his company took the industry by storm with creative interactions with customers. At theme restaurants such as Hard Rock Cafà ©, Planet Hollywood the food is just a prop for what is known as â€Å"eatertainment†. But experiences are not just about the pure experience that a customer may encounter (Pine and Gilmore 1998). Company’s stages an experience were they could engage with customers to present it in a memorable way. Experience is everywhere. Companies have moved from the traditional â€Å"features and benefits† marketing towards customers encountering an experience (Schmitt 1999). To get a grasp of the concept of experiential marketing, Schmitt (1999) presented an argument comparing principles that underpin the traditional marketing approach and the experiential marketing approach. As discussed above (Schmitt 1999) argues that the traditional marketing is all about customers being rational decision makers who care about the feature and benefits. However, experiential marketing is viewing consumers as rational and emotional human beings concerned about experiencing a holistic consumption experience. Further (Schmitt 1999) claims that this shift has occurred due to omnipresence of information technology, the supremacy of brand and the ubiquity of communications and entertainment. This argument was echoed by (Pine and Gilmore 1998) when they claimed that leading-edge companies whether they sell to companies or consumers will be facing the competitive battlefield of â€Å"staging experiences† as presented above. Along with this trend, some companies adopted this concept of experiential marketing to gain competitive advantage such as Apple(Randall 2003), DaimlerChrysler (Tanya and Karl 2003), PG (Jack 2004) and IMG(Barry 2005). Sky, Nike and Strongbow are companies who have in recent years adopted the concept of experiential marketing. But some firms still remain sceptical (Mark 2007). Andy Bellass, of Splendid communication agency argues that experiential marketing has â€Å"come of age†. Bellass explains that it is becoming increasingly difficult to build relationships with customers when you are standing outside. Advertising is not dead, yet, until the circle of experience marketing is complete – getting people to experience the brand, agencies are standing outside (Mark 2007). The biggest problem being that the definition of experiential marketing has flaws and it lies at the roots. Marketing Director of Sledge understands experiential marketing as a â€Å"medium that is focused on creating one-to-one experiences that engage consumers in deeper and more memorable ways†. Others understand it as integrating brands to people’s life styles and adding value to create an experience with the brand rather than having any interruptions. Going further some feel that the definition is becoming broader by the day. However, in saying all this, it seems apparent that traditional communication agencies are nervous how company budgets are being reallocated in favour of experiential marketing techniques (Mark 2007). For instance, research showed that 68% of companies were spending more on experiential marketing in 2005 than they did in 2004 (Mark 2007). Based on the evidence presented, it would seem although there is scepticism, budgets being allocated to experiential marketing techniques means that there is some form of success in this concept in practice. It has been acknowledged that customers are driven emotionally and rationally (Schmitt 1999). People want products and services that render a certain experience. Tourism has been a pioneer example of the experience economy (Quan and Wang 2004). The nature of the travel and tourism product is intangible. What does a consumer expect or get when they visit a tourist location? These experiences are actual. How would companies promote these locations/places? Place marketing has seen it’s relationships to experiential marketing. Echoing on what has already being discussed, experience comes from direct interaction/observation in an event. The core of experiential marketing is about creating an experience for the customer. Accordingly, the experience marketing trends of â€Å"experiences, cultural marketing and ecological landscape† seems to have become the core for this concept (Kang-Li 2008). Based on this, Kang claims that these factors can evoke a consumers motivation and feelings of certain meaningful attachments, while these features and styles need to be preserved and enhanced. So far the review has demonstrated the relationship that experience marketing has had / have with tourism and place marketing. However, there seems to be a gap in the tourism literature on how this concept could be used to promote wilderness in tourism? Ability to creating that â€Å"Sense of Place† and relationship with the wilderness, seems to be limited. Empirical studies have been done on what are the key drivers that motivate people to visit major wilderness areas. However, further research needs to be done on promotional strategies for creating that wilderness tourism marketing experience (Mabunda) Over the years, psychologists and market researchers have attempted to develop techniques and methodologies to explore customer experience (2006). Understanding consumer attitudes and behaviour have not always been easy for marketing researchers (Athinodoros and Ronald 2002). Psychologists view attitudes as a two step process : an antecedent stimulus followed by an evaluative reaction.(Adel 2003) In their paper (Pine and Gilmore 1998), argue the importance of economic progress. They convey their thoughts by way of the following figure. Their thinking on this topic of Experience Economy argues that whether companies are selling to individual customers or organisations, they will find that the next competitive challenge is â€Å"Stage Experiences†. How does â€Å"stage experiences† influence the promotion of wilderness in tourism? Does it create a greater impact on marketing of wilderness in tourism? Summary The aim of the research project is to evaluate if experiential marketing would have a great impact than tradition marketing and branding approaches in promoting wilderness as a tourist destination. The literature review provided a rationale for this main aim, whereby the outcome included in the review illustrated the need for further research in the area of wilderness in tourism marketing. The first section of the literature review focus on the evolution of tourism. The review demonstrated that there is a high level of evidence on defining the term tourism. However, it was evident that the term â€Å"tourism† in its simplest form was understood as people moving to different places for the purpose of pleasure or work. It was noted that in the 1990’s tourism evolved to a high level of definition. Evidence was presented that tourism diversified into adventure tourism, nature based tourism and events. Through the years it was noted that nature based tourism has grown extensively within the tourism literature. Nature based tourism was understood as being primarily motivated by the interest in the environment (Burton, 1998) It was further argued that the Nature Based Tourisms and eco tourism although similar in nature had a distinctive difference. Although it was argued that ecotourism was some form of nature based tourism. (Goodwin, 1996) Much of the literature demonstrated that visitors of natural environments(ecotourism) would gain a new perspective or experience. (Hunter 1994, Ziffer, 1989: 5–8; Ceballos-Lascurain, 1996: 22 and Boo, 1990: 10) Moreover the literature review provided evidence to show that ecotourism was proclaimed to similar to that of the concept of Wilderness Recreation in North America. (Boyd Butler, 1993: 11) In stating these factors a gap in the literature demonstrated that little empirical studies were done on wilderness and the relating â€Å"sense of place†. Literature review then moved on to explore the concept of wilderness. Literature revealed that the term Wilderness was originated initially in the context of the bible. (Nash 1974) The term wilderness evolved from the eras of Christianity, (Nash 1974), to Judeo-Christian (Dilworth 2006), to Puritan tradition, to Utilitarian view, to Romantic and Transcendentalist. (Nash 2001). It was evident that none of the definitions were complimentary to each other. The conclusion gained from the evidence presented was that there was no single definition for wilderness as it meant different things to different people. A recent study proved this thinking. A study on images of wilderness revealed that the sample of students understood wilderness as natural landscapes lacking human sign, particularly mountains, lakes, and forests. The question was then raised, what are mountains, lakes and forests? This debate seems to be endless! Next the literature revealed that popular adventure activities often took place in the wilderness. Evidence proved that visitors on these adventurous excursions and activities always have a positive and enjoyable experience. (Arnould and Price 1993) It was noted that making these activities to commercial packages needed a carefully thought of marketing campaign as wilderness tourism has a human intervention. The greatest challenge all marketers of Wilderness would experience is the ability to comodify the idea of wilderness in tourism to ensure a memorable lasting experience. To explore the idea of comodification of wilderness experience, it was prudent to first understand the concept of marketing and its evolution. The next section of this literature review demonstrated this aspect of the subject area. Place marketing needs to be included. It was understood that traditionally marketing was viewed as customers being rational decision makers. They mainly cared about features and benefits of a product or service they purchased. It has been noted that the promotional element better known as marketing communications has played a major role in this conversion of features to benefit thinking. However it was presented that this element has had a rapid evolution over the years. (Kevin Lane 2001). The focus has been to develop marketing communication campaigns that would create a unique customer experience. (Mark and Robert 2002) The idea of Experience Economy was introduced in the last decade by (Pine and Gilmore 1998). They argue that this experience economy will find out that the next challenge is Stage Experience – where the company goes beyond customer’s expectations by ensuring the customers engages with the product or the service to experience something of a memorable event. This type of experience was pioneered within the tourism and entertainment industry. An example was Disney World. (Tsaur, Chiu et al. 2007) Furthermore the paper pr